LaunchPad Advisory

What we do

Go-To-Market Architecture

Positioning & Messaging Clarity

Revenue Engine Optimization

Design the system behind scalable growth.

We define your ICP, positioning, channel strategy, and revenue model — ensuring your GTM motion is structured, intentional, and aligned with your next stage of growth.

Revenue Engine Optimization

Positioning & Messaging Clarity

Revenue Engine Optimization

Turn activity into predictable pipeline.

We audit and optimize your full funnel — from awareness to closed revenue — identifying leaks, inefficiencies, and missed opportunities.

Positioning & Messaging Clarity

Differentiate in crowded markets.

We sharpen your narrative so buyers understand exactly why you win — across sales, marketing, and product.

Sales & Marketing Alignment

Executive-Level KPI Governance

Positioning & Messaging Clarity

Eliminate friction between functions.

We create shared KPIs, clear ownership, and structured reporting so revenue teams operate as one system.

Demand Strategy & ABM

Executive-Level KPI Governance

Focus growth where it matters most.

We build structured demand programs aligned to your ICP and sales motion — prioritizing quality over volume.

Executive-Level KPI Governance

Install revenue discipline at all levels.

We define the metrics, dashboards, and reporting cadence that create accountability and clarity at the executive and board level.

What changes when we engage

Stronger, more predictable pipeline

Clear ICP focus and disciplined demand strategy increase qualified pipeline and improve forecasting accuracy.

Improved CAC Efficiency

Stronger, more predictable pipeline

Channel optimization and funnel clarity reduce waste and increase return on marketing investment.

Sharper positioning

Stronger, more predictable pipeline

Sales & marketing alignment

Clear differentiation strengthens messaging across marketing and sales — improving win rates and deal velocity.

Sales & marketing alignment

Shared KPIs, reporting cadence, and accountability frameworks eliminate internal friction.

Executive-level visibility

Sales & marketing alignment

Scalable GTM infrastructure

Clean dashboards and revenue governance create clarity at the leadership and board level.

Scalable GTM infrastructure

Sales & marketing alignment

Scalable GTM infrastructure

Systems designed to support growth from $5M to $50M ARR — and beyond.

Why LaunchPad Advisory

Our Mission

Launchpad Advisory was founded by a career SaaS and fintech marketing executive who has built and scaled revenue engines across multiple sectors.

We understand:

Long enterprise sales cycles
Multi-stakeholder buying processes
CAC/LTV dynamics
Board expectations
Demand generation at scale
What breaks between $5M and $50M ARR

We bring operational discipline without unnecessary complexity.

Our approach is pragmatic, structured, and revenue-focused.

Our Mission

To help growth-stage SaaS companies build structured, scalable revenue engines — transforming go-to-market from reactive activity into predictable, disciplined growth.

Frequently Asked Questions

Please reach us if you cannot find an answer to your question.

When should a company hire a fractional GTM leader?

Growth-stage SaaS companies typically engage Launchpad Advisory when revenue is real but go-to-market lacks structure. Common signals include inconsistent pipeline, rising CAC, unclear positioning, or misalignment between sales and marketing.

If you need senior GTM leadership — but aren’t ready to hire a full-time CMO — a fractional model provides executive-level oversight without permanent overhead.

How is this different from hiring a marketing agency?

Agencies execute campaigns. Launchpad Advisory designs and governs the revenue system.

We focus on GTM architecture, ICP clarity, funnel optimization, KPI discipline, and executive alignment. While we may guide demand programs, our primary role is strategic leadership — ensuring your growth engine is structured, scalable, and measurable.

What level of company do you typically work with?

We partner with B2B SaaS and technology companies generating approximately $5M–$50M in annual recurring revenue.

Most clients have product-market fit and an existing team, but need experienced leadership to install structure, improve efficiency, and prepare for the next stage of growth.

What does engagement look like?

Engagements typically begin with a GTM Diagnostic to assess your current revenue engine. From there, companies may move into ongoing fractional GTM leadership or a structured growth acceleration program.

We operate at the executive level — focused on strategy, alignment, and measurable outcomes — rather than day-to-day campaign management.

What is the investment range?

Launchpad Advisory engagements are designed for growth-stage companies ready to invest in scalable revenue infrastructure. We work with a limited number of clients at a time to ensure meaningful impact and executive-level focus.

Build a Predictable Growth System.

When Growth Starts to Feel Chaotic

What we do

Go-To-Market Architecture

Positioning & Messaging Clarity

Revenue Engine Optimization

Revenue Engine Optimization

Positioning & Messaging Clarity

Revenue Engine Optimization

Positioning & Messaging Clarity

Positioning & Messaging Clarity

Positioning & Messaging Clarity

Sales & Marketing Alignment

Executive-Level KPI Governance

Positioning & Messaging Clarity

Demand Strategy & ABM

Executive-Level KPI Governance

Executive-Level KPI Governance

Executive-Level KPI Governance

Executive-Level KPI Governance

Executive-Level KPI Governance

What changes when we engage

Stronger, more predictable pipeline

Stronger, more predictable pipeline

Stronger, more predictable pipeline

Improved CAC Efficiency

Stronger, more predictable pipeline

Stronger, more predictable pipeline

Sharper positioning

Stronger, more predictable pipeline

Sales & marketing alignment

Sales & marketing alignment

Sales & marketing alignment

Sales & marketing alignment

Executive-level visibility

Sales & marketing alignment

Scalable GTM infrastructure

Scalable GTM infrastructure

Sales & marketing alignment

Scalable GTM infrastructure

Why LaunchPad Advisory

Our Mission

Our Mission

Our Mission

Our Mission

Our Mission

Contact Us

Reach out to us and we'll get the conversation started

Frequently Asked Questions

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